Director-level CRM and lifecycle leader, 13+ years in DTC health and wellness. Retention is the deep end. The rest of the funnel is in scope. This page exists so you don't have to ask the obvious questions before we talk.
Sharing this up front saves us both a call. If the role lines up on the left, let's talk. If it sits mostly on the right, pass the page along to someone in your network.
Every metric below is an outcome from a program I built or ran. No composites, no extrapolations.
Experience gets you the directional read. Customer behavior is the scoreboard. That's the operating principle behind how I build, measure, and adjust.
Brand assumptions and customer behavior almost never line up. Clicks, opens, completed purchases, abandons. That's the only honest scoreboard. I read those before I read the brief.
Performance, lifecycle, content, and ecommerce are usually reported separately and managed by different teams. I work across them so the funnel, including LTV/CAC dynamics, reads as one motion.
Open rates and CTR are leading indicators. Cohort retention, repeat purchase rate, and LTV are the actual KPIs. Engagement that doesn't compound to revenue isn't engagement worth chasing.
Weekly tests. Documented learnings. Gut calls lose to logged data every time.
I'm not using AI to fake competence. 13+ years of doing this work, plus the reps that come with it. AI is the layer on top.
Hypothesis sets, segmentation logic, copy variants, experiment design. Everyday CRM work compressed from days into hours. More experiments per cycle without more headcount.
Live frameworks that merge site sales with ESP performance into views I actually use to make calls. Product velocity, repurchase windows, inventory pacing. No SQL, no analyst between me and the answer.
When the integration layer doesn't exist yet, I build it. Custom MCP connectors, Python scanners, n8n flows. The build is the means, not the headline. I don't wait for IT to connect things.
Claude, Python, n8n, Notion, MCP, GitHub Actions. How I work, not a demo I run for interviews. Example: the in-house Python scanner monitoring 240+ career pages for this search.
Marketing leader based in Manchester, NH. CRM and lifecycle is the deep end. The way I work is full-funnel: retention, performance, content, ecommerce, and analytics as one growth motion. I'll define the journey architecture and then go build it. I report on revenue and cohort-level performance, not vanity metrics.
The thread through my career: I show up when there's nothing built yet and leave with a system that runs. MegaFood (supplements, DTC, from zero to 200K+ subscribers, 150%+ YoY growth). Banter by Piercing Pagoda (SMS launch, full lifecycle rebuild). Junk Gym Digital for founder-led DTC clients since 2008. Currently CRM Engagement Manager at Signet Jewelers, directing lifecycle for Kay and Peoples Jewellers in the US and Canada. Looking for the room where I get to build something from scratch again.
Stack: Klaviyo · Attentive · OrderGroove · Yotpo · GA4 · Adobe CDP · Claude · Python · n8n · MCP
Junk Gym Digital is my consulting practice. Three to five clients at a time, retainer or project. Same operator, same skill set, narrower scope. If a full-time hire isn't on the table right now (timing, budget, freeze), this is the lower-friction first step. The full-time door stays open either way.
junkgym.com/work-with-meTell me about the role, or forward the link to the hiring manager. If it's a fit, you'll know on the call.