Steve Hebert
I don't just run campaigns. I build the growth system behind them.
There are people who talk about doing things. I'm not one of them.
I've spent 13+ years actually building CRM programs — not inheriting a mature list and calling it strategy, but starting from zero and constructing the whole thing. One program I built from scratch hit 200K subscribers and eventually drove 20–40% of total company revenue. That's not a campaign. That's infrastructure.
The leverage is different now. I build these systems with AI and automation handling the grunt work — research, segmentation, production, QA — so one operator ships what used to take a team.
A few of my current projects are below — take what's useful, skip what isn't.
Work
Junk Gym Digital
Independent consulting. Email, CRM, and lifecycle strategy for DTC brands that want to own their channel, not lease it.
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Reps & Reels
There's no clean way to explain that I'm a competitive pipe band bagpiper who also lifts and films it — so I just do it in public and let the footage speak for itself. Fitness, bagpipes, and the overlap nobody asked for.
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The Dose
The prescription is the easy part. A practical guide to everything the appointment doesn't cover — for people navigating the new generation of weight loss medicine, and the people in their corner.
Coming soon
LinkedIn
13 years of work history, a few case studies, and the fastest way to start a real conversation.
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